“We couldn’t have done this without Market Transformations. Their assistance in helping to win deals, and the transfer of knowledge is incredibly helpful to a small business”
Who we are and what we do
The world’s leading automatic chain lubrication system manufacturer for motorbikes are based in Glasgow. They are the market leader selling to some 25 countries.
Despite having a strong international brand, only 10% of bikes have such a device so the market opportunity is potentially massive, especially for the world leader.
Growing the business by developing sales skills
Following a seminar where Market Transformations were the Keynote Speakers the company asked for assistance in the area of Sales and Channel Development. This was to assist them achieve their growth ambitions. A project was set up to focus on sales and channels skills and to concentrate on building inroads into the major bike manufacturers.
The first phase of the project was a coaching and mentoring programme to help them develop the necessary sales skills. This was followed by accompanied sales calls to the European manufacturers and retailers where Market Transformations were involved “hands on “ in closing the business.
The results speak for themselves!
"The Market Transformations team have incredible knowledge which together we’ve used to help us win world-wide profitable business.”
The results were an astonishing testament to the global brand that is, allied to some sales and channel coaching, training and mentoring from Market Transformations.
Within a few months they have closed two pieces of business worth in excess of £500,000. One of the wins is with a Global Brand who’s reputation for engineering excellence is enviable!
“We probably wouldn’t have believed we could win these large deals but Market Transformations pushed and prodded us till we took the plunge”