OCD

Planning to grow

 

OCD Ltd is a Glasgow based IT solutions and support, company. After close to 15 years in business the company had grown and stabilised into a respected player in the market, though not as well known as the company wanted, despite an exceptionally loyal and supportive customer base.

MD Kevin Ashcroft decided that to help him achieve his growth ambitions he needed to enlist some help to build up awareness of OCD in the market and generate a flow of good quality leads in OCD’s target market.

That’s where we come in

“Market Transformations really get it. It’s not just talk, they roll their sleeves up and bring their considerable experience to bear and it delivers real results.”  Kevin Ashcroft, Managing Director, OCD Ltd

 

Outsourced marketing and lead generation

 

OCD’s goal is simply to grow the business through an effective sales and marketing engine that delivers a constant flow of properly qualified leads for the sales team to follow up on.

This all sounds simple, but after a lot of experience, we know that old fashioned lead generation approaches on their own are no longer effective. In a highly competitive market there are a number of key facets that have to be right in order for a campaign to succeed:

  • The product or service proposition has to be right and it has to be relevant to the market
  • The messages have to in effect cut through the noise and get to the point or they will be ignored
  • The channels of communication have to be relevant or the messages will get lost
  • The campaign has to be integrated at every level or it will almost certainly create confusion in the market
  • It has to have a clear and measurable objective that the customer and Market Transformations can measure.

We build these campaigns on a process we call ‘The Market Conversation™’ that is designed around the complexity in communicating with modern market places in a concise, organised and consistent manner to build up the 3 critical elements needed by most target organisations to think of you as a potential supplier; you reputation, the relevance of your offering to them and your relationship with them.

Like any truly successful campaign, the Market Conversation™ doesn’t just work overnight, it takes considerable effort and organisation to make it work covering all the channels including web, e-mail, social media, telephone, seminars, direct mail, PR and so forth. Our strength lies in our understanding of and ability to bring together all of these channels into a single cohesive campaign that really works. This is what we do for OCD.

“Market Transformations is our marketing department. They fit right into the team, supporting us and helping us get the results we want. I highly  recommend them.” Kevin Ashcroft, Managing Director, OCD Ltd

 

Really picking up speed.

 

“The big thing from our point of view is that Market Transformations look after all of it and make it all work together,” states Kevin Ashcroft.

We know our approach works and the results are beginning to speak volumes for the success of the market conversation as a process.

“The results are really beginning to build up now and they are exactly what we want, a regular flow of qualified leads into companies in our target market, backed up by a strong position in the market that we can build on,” concludes Kevin Ashcroft